Privacy Policy

This Privacy Policy explains how AL BAJAH ALSUODA TRADING L.L.C (trading as Ballerina Perfume) collects, uses, stores, and shares personal data when you visit ballerinaperfume.ae, create an account, place an order, apply for wholesale access, or otherwise interact with our services. We operate from Shop No 2-4, SALIM BIN AHMED BUTTI, Al Dhagaya, Dubai, UAE.

This policy applies to our public website, customer and wholesale accounts, checkout and order fulfilment, customer support channels, and connected business tools used to operate the platform. We aim to handle personal data in line with applicable UAE data protection requirements, including the UAE Personal Data Protection Law (PDPL) where it applies to us.

1. Who is responsible

The data controller for this storefront is AL BAJAH ALSUODA TRADING L.L.C, License No. 980194, TRN 104676015100001.

For privacy-related requests, contact us at hello@ballerinaperfume.ae or +971501504302. We aim to respond to verified requests within 30 days, subject to applicable law.

2. Data we collect

Information you provide

• Name, phone number, email address, and delivery or billing address
• Order details, payment references, invoices, and communication history (email, WhatsApp, phone)
• Account login credentials if you register with us (we do not offer “Sign in with Google” for customers)
• Wholesale, reseller, or distributor application information (business name, trade license, contact details, territory)
• Quotation requests, catalogue download forms, and contact form submissions
• Product reviews or feedback you choose to submit

Information collected automatically

• Device type, browser, operating system, and approximate location derived from IP address
• IP address, referral source, pages viewed, and interaction data (for example cart activity)
• Cookie and similar technology data (see our Cookie Policy)
• Server and security logs used to protect the website and detect abuse

Payment card data is processed by our payment service providers; we do not store full card numbers on our servers.

3. Why we use your data

• To process, fulfil, deliver, and invoice orders and send transactional updates
• To create and manage customer, reseller, and distributor accounts
• To provide customer service and handle returns, refunds, or complaints
• To operate wholesale pricing, MOQs, quotations, and export support
• To improve our website, product range, catalogue, and user experience
• To detect fraud, secure our systems, and prevent misuse
• To meet legal, accounting, and tax obligations (including UAE VAT records)
• With your consent where required: marketing messages, analytics, and advertising cookies
• To publish accurate product listings on connected sales and marketing platforms

4. Legal bases

Depending on the context, we process data because it is necessary to perform a contract with you, to comply with a legal obligation, for our legitimate interests (such as improving security, operations, and fraud prevention), or based on your consent (for example optional marketing or non-essential cookies).

5. Google services and Google user data

Ballerina Perfume uses certain Google services to operate and promote our business. We do not use Google Sign-In for customer accounts. Access to Google APIs is limited to authorised administrators connecting our internal systems.

Google APIs we may use

• Google Merchant Center API (scope: https://www.googleapis.com/auth/content) — to sync product catalogues, inventory, and listing data with Google Shopping and related surfaces
• Google Blogger API — where enabled, to publish or update blog content from our admin tools
• Google Analytics (GA4) — where enabled, to measure website traffic and performance using cookies such as _ga and related identifiers (see our Cookie Policy)
• Google Customer Reviews — where enabled, to invite verified buyers to leave post-purchase feedback and display a store rating badge

What Google user data we access

When an authorised administrator connects a Google account, we may receive OAuth tokens and limited account or service data needed to perform the integration (for example Merchant Center account identifiers, product feed status, or Blogger post metadata). We do not use Google user data to serve ads, build unrelated user profiles, or sell data to third parties.

How we use, store, and share Google user data

• We use Google user data only to provide and improve the connected features described above
• OAuth refresh tokens and related credentials are stored securely on our servers with restricted admin access
• We share Google user data only with Google as required to operate the connected service, or when required by law
• We retain integration credentials only while the connection is active and delete or revoke them when no longer needed

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. An administrator may revoke our access at any time from their Google Account permissions page.

6. Other third-party services

Depending on configuration, we may also use:

• Payment gateways and banks — to process card and other payments securely
• Delivery and courier partners — to ship orders and provide tracking
• Hosting, email, and IT providers — to run the website and send transactional messages
• Meta (Facebook / Instagram) — where enabled, to sync product catalogues for social commerce
• Zoho — where enabled, for CRM, inventory, invoicing, and order management
• WhatsApp — for customer and wholesale support when you contact us through that channel

These providers process data on our instructions and under their own privacy terms where applicable. We do not sell your personal data.

7. Sharing your data

We may share personal data with the categories of recipients listed above, and additionally with:

• Professional advisers (for example accountants or lawyers) under confidentiality obligations
• Regulators, courts, or law enforcement when required by applicable law
• A successor entity in the event of a merger, acquisition, or asset sale, subject to appropriate safeguards

8. International transfers

Some service providers (including Google, Meta, Zoho, payment processors, and hosting partners) may process data outside the UAE. Where we do so, we take steps appropriate under applicable law to protect your information, such as contractual safeguards and limiting data to what is necessary.

9. Security

We use reasonable technical and organisational measures to protect personal data, including HTTPS encryption, access controls for administrative systems, secure hosting, and monitoring for suspicious activity. No method of transmission or storage is completely secure; please use a strong password and keep your login details confidential.

10. Retention

• Orders and tax records: kept for as long as required by UAE commercial, accounting, and VAT rules (typically at least five years unless a longer period is required)
• Customer accounts: kept while your account is active and for a reasonable period afterwards to handle disputes or legal claims
• Marketing consents and cookie preferences: kept for the period needed to honour your choices and demonstrate compliance
• Server and security logs: typically retained for up to 12 months unless needed for an investigation
• Google OAuth tokens: deleted or revoked when an integration is disconnected or no longer required

When data is no longer needed, we delete or anonymise it where practicable.

11. Your rights

Subject to applicable law, you may have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data where we have no lawful reason to keep it
• Object to or restrict certain processing
• Withdraw consent where processing is consent-based (without affecting prior lawful processing)
• Request a copy of your data in a portable format where technically feasible

To exercise these rights, email hello@ballerinaperfume.ae with enough information to verify your identity. You may also have the right to lodge a complaint with the competent UAE data protection authority.

If you have a customer account, you may also contact us to request account closure. Some data may be retained where we must keep records for legal, tax, or fraud-prevention purposes.

12. Children

Our storefront is not directed at children under 18. We do not knowingly collect their personal data. If you believe a child has provided us with personal data, please contact us so we can take appropriate steps.

13. Third-party links

Our website may link to third-party sites (for example social media profiles or payment pages). Their privacy practices are governed by their own policies, not this one.

14. Updates

We may update this policy from time to time. The “Last updated” date at the top of this page will change when we do. Material changes may also be highlighted on the website where appropriate. Continued use of the site after updates constitutes acceptance of the revised policy where permitted by law.